Brum’s Christmas Reindeer Trail

A new Reindeer Trail has been unveiled for Christmas 2026 on a stunning new festive map by Birmingham artist Milan Topalović – and you can download it here. The new Christmas in Birmingham map shows where to find each of the nine reindeer along with other attractions in the city centre this festive season. Red-nosed Rudolph and his fellow reindeer, will return to Birmingham city centre for the free festive trail like no other from Thursday November 12 until Wednesday January 6. Find them from New Street Station to Martineau Place, Mailbox, Bullring and in the pretty Great Western and Piccadilly Arcades. There’s also Prancer standing proud at the heart of Frankfurt Christmas Market in Victoria Square, Dasher in Primark and Rudolph in Selfridges. Printed maps will be available across the city centre or you can download it below, at the bottom of this page. Once again, it will help raise money for Birmingham Children’s Hospital Charity through a QR code on the map and at each reindeer for those who want to donate. Central BID commissioned the artist, known as Milan Illustrator, to create the special map and brochure that is a must-have guide for Birmingham city centre over the festive season. Along with the Reindeer Trail, it also pinpoints festive spots for Christmas shopping, dining, celebrating at bars or being entertained at Birmingham attractions, including the Black Sabbath mural, theatres and concert halls. Download the Christmas in Birmingham map. It is also available at the christmasinbirmingham.com website here.